Reuters announced today the availability of new mobile applications for the iPhone, iPod Touch and the RIM Blackberry. Word has it that this is a part of a $1 billion effort to enhance their multimedia capabilities in order to broaden consumer appeal for their products/services. These applications are being provided at no cost to the consumer, but Reuters’ eventually wants to generate both subscription and advertising revenue from the applications and the associated content. So… what does this have to do with convergence? Simply put, many digital signage applications feature Reuters’ financial content or use the Reuters content to augment other content shown on the screen. Signage in the corporate and banking sectors are famous for using financial feeds from Reuters, AP and Bloomberg. Imagine seeing digital signage in a bank that creates a call to action that solicits viewers to launch their Reuters application. In the application are advertisements for the bank’s products. Those ad’s link directly to the bank’s contact center where a one-to-one interaction between the bank and their customer can now take place. That’s just the start of the possibilities.