Archive | January, 2013

Mobile Wallet: What’s Your Value Prop?

Today’s open-loop mobile wallet offerings generally concentrate on three things: payments, loyalty and promotions.  Most, however, are primarily focused on enabling the smartphone to connect with a merchant’s payment terminal (wirelessly in the case of NFC or optically in the case of 2D bar codes) for the purpose of transmitting the information that typically resides […]

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Do They Have The Staying Power

Just before the Holidays, I had an opportunity to attend a presentation on Isis, the mobile payments venture backed by AT&T, Verizon and T-Mobile.  The presenter was Jim Stapleton, Isis’ Chief Sales Officer. Jim gave a very witty and engaging talk on the evolution of mobile, a primer on mobile payments and a broad explanation […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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A Rising Tide Floats All Boats

No one can advance a cause or idea without the help of others. In business, this is why we have industry associations. They provide a non-threatening environment where companies can test ideas, solicit the feedback of others, and collaborate with like-minded individuals/organizations to achieve a common cause. Industry associates create unique synergies that move ideas […]

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