Archive | April, 2013

Putting The “Context” Into Mobile With Digital Signage (Part II)

In Part I of “Putting the Context into Mobile,” it was written that mobile context is the match between a consumer’s given physical environment, such as a store, hotel, restaurant, etc., and the optimal mobile experience, such as a mobile app, mobile web site, commercial transaction, etc., for that environment. The first article took the […]

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