Near Field Communications (NFC) is a powerful consumer engagement technology that has taken a massively bad rap over the past two years. Many dismissed it when Apple didn’t put it in the iPhone 5. Then, the slower-than-projected adoption of NFC-based mobile payments prompted some to proclaim NFC dead. Apple’s Airpass feature, a peer-to-peer communication capability released in iOS7, raised additional doubts about NFC’s viability and now Apple’s iBeacon feature, another iOS7 capability, has whipped the press into an anti-NFC frenzy.
Since Apple’s announcement, the press has been praising iBeacon for its ability to passively identify the in-venue presence of smartphone-equipped consumers. They have also been praising it for its ability to passively notify and then subsequently deliver localized information. These features, along with the press’ embrace of iBeacon’s perceived ease-of-use, location services, energy efficiency, security and low cost, have made iBeacon the sweetheart of the tech industry.
Since the press’ enthusiasm for iBeacon has gone largely unchallenged, many have taken the liberty to label NFC as irrelevant because it lacks iBeacon-like features. But, is this the truth?
It’s time to set the record straight. To learn the truth about iBeacon and to better understand the capabilities of NFC, download the following two documents: