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Digital Signage Industry, Forget Consolidation

Consolidation!  That’s a topic that’s been bantered around the Digital Signage Industry for years.  It seems that nearly everyone has been eagerly anticipating the day when the small players cash out and the big players are left to enjoy the benefits of scale.  This thinking can be seen in a recent Digital Signage Today article: […]

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iBEACON (BLE) VS NFC DEBATE: NOW THE TRUTH

Near Field Communications (NFC) is a powerful consumer engagement technology that has taken a massively bad rap over the past two years. Many dismissed it when Apple didn’t put it in the iPhone 5. Then, the slower-than-projected adoption of NFC-based mobile payments prompted some to proclaim NFC dead. Apple’s Airpass feature, a peer-to-peer communication capability […]

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Digital Signage: Win The Competition or Die.

The one thing that must be remembered about digital signage is that it is a consumer engagement technology.  It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition.  The failure of digital signage to prevail in capturing consumer eyeballs, buyer budget dollars and/or […]

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Putting The “Context” Into Mobile With Digital Signage (Part II)

In Part I of “Putting the Context into Mobile,” it was written that mobile context is the match between a consumer’s given physical environment, such as a store, hotel, restaurant, etc., and the optimal mobile experience, such as a mobile app, mobile web site, commercial transaction, etc., for that environment. The first article took the […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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