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Digital Signage: Win The Competition or Die.

The one thing that must be remembered about digital signage is that it is a consumer engagement technology.  It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition.  The failure of digital signage to prevail in capturing consumer eyeballs, buyer budget dollars and/or […]

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Can Ad-Funded Digital Signage Survive The Mobile Onslaught?

In 2010, I wrote a white paper entitled: “Ad Funded Digital Signage: Is There A Future In It?”  That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications.   The paper went on to describe how this new […]

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Putting The “Context” Into Mobile With Digital Signage (Part II)

In Part I of “Putting the Context into Mobile,” it was written that mobile context is the match between a consumer’s given physical environment, such as a store, hotel, restaurant, etc., and the optimal mobile experience, such as a mobile app, mobile web site, commercial transaction, etc., for that environment. The first article took the […]

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Putting The “Context” Into Mobile With Digital Signage (Part I)

Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store.  This one event became the foundations of a game-changing ecosystem that provided consumers with near seamless access to a plethora of mobile experiences. Since the creation of this new ecosystem, nearly a million mobile apps […]

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NFC Will Change Things – Perhaps In A Big Way

Imagine a world in which copious amounts of information pertaining to just about anything you can touch is only a tap away.  That’s what NFC represents. NFC is an acronym for the term Near Field Communications.  It is a derivative of a 1940’s technology called Radio Frequency Identification (RFID). Both RFID and NFC are microchips […]

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A Fight For Eyeballs

The birth of a revolutionary new mobile ecosystem only three years ago radically changed the way individuals engaged with technology, with one another and the world around them. Shortly after the genesis of this new ecosystem, industry analyst began forecasting, as measured by smartphone penetration, rapid growth and adoption. Actual growth, however, has far surpassed […]

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Mobile Ain’t Easy

Few digital signage providers, especially AV Integrators, are pursuing the convergence of digital signage with mobile technologies.  For those that are, the implementations are basic and generally limited to the display of 2D barcodes or SMS short codes. Convergence is rare because most digital signage solutions providers are ill equipped to handle the complexity of […]

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My Twitter Strategy

It has been quite some time since I posted a blog entry.  My inactivity has not been from lack of interest or dearth of things to say; it’s simply because I’ve been buried supporting my employer’s (Symon Communications) growth and new market development initiatives. I’ve also been buried working on several writing projects, which includes […]

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Timing Is Everything…. Especially For The Digital Signage Industry

Earlier this week I had a serious case of déjà vu while talking with a leading digital signage industry consultant. As he was sharing with me a growing concern that the digital signage industry was losing momentum, I was reminded of my experience with the birth of another industry nearly 20 years ago. In the […]

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Just Returned From CTIA Wireless 2011

I just returned from a three day trip to the CTIA Wireless 2011 conference in Orlando. I was there on behalf of the Digital Screenmedia Association to give a series of talks targeted at educating the mobile industry on the value of digital signage as a tool for promoting mobile context. We were pleased to […]

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Digital Signage – Two Years Out

I just finished writing an article for an upcoming edition of the “Digital Signage Future Trends Report”.  The purpose of the article is to convey my thoughts on the prospects for the digital signage industry looking forward two years.  The following is the concluding paragraph from my article. “My prediction for two years out is this:  A handful […]

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What I Tell Mobile Solution Providers

It’s the venues who will ultimately control convergence I was recently contacted by the CEO of a major mobile messaging company and asked if it would be beneficial for him to attend one of the upcoming digital signage tradeshows.  He indicated that he wanted to introduce his company and the mobile value proposition to digital […]

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Addicted to Mobile

Five months ago, I wrote a white paper describing five key trends that would affect digital signage – particularly ad-funded digital signage.  Those trends focused on the increasing affinity of consumer to: Consume video-oriented content – particularly via mobile devices Consume and share information via social networks – increasingly via mobile Adopt wireless technologies – […]

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So Much For Wayfinding

Last week, Ken Goldberg of Real Digital Media posted the following tweet: “So much for digital signage for wayfinding in grocery.” Included in the tweet was a link to an article that described a new mobile application being tested by the Meijer’s grocery store chain in Michigan that allows smartphone-equipped shoppers to find more than […]

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State of The Digital Signage Industry

  In mid-June, I released a white paper called Ad-Funded Digital Signage: Is There A Furture In It? that took the very controversial position that the new generation of smartphones is having a negative impact on digital signage – particularly ad-funded digital signage. In the weeks that followed my paper’s release, the mobile juggernaut has […]

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