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The Mobile Commerce Revolution: Are You Prepared? Take the test.

Mobile innovations as embodied in mobile wallets, payments, marketing, shopping and loyalty are redefining global business. This ecosystem of mobile commerce elements is at the heart of a revolution that is fundamentally changing how retailers and consumer engage with one another while online, in-store and via social media. Unfortunately, very few truly understand this evolving […]

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Digital Signage Industry, Forget Consolidation

Consolidation!  That’s a topic that’s been bantered around the Digital Signage Industry for years.  It seems that nearly everyone has been eagerly anticipating the day when the small players cash out and the big players are left to enjoy the benefits of scale.  This thinking can be seen in a recent Digital Signage Today article: […]

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iBEACON (BLE) VS NFC DEBATE: NOW THE TRUTH

Near Field Communications (NFC) is a powerful consumer engagement technology that has taken a massively bad rap over the past two years. Many dismissed it when Apple didn’t put it in the iPhone 5. Then, the slower-than-projected adoption of NFC-based mobile payments prompted some to proclaim NFC dead. Apple’s Airpass feature, a peer-to-peer communication capability […]

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Digital Signage: Win The Competition or Die.

The one thing that must be remembered about digital signage is that it is a consumer engagement technology.  It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition.  The failure of digital signage to prevail in capturing consumer eyeballs, buyer budget dollars and/or […]

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Can Ad-Funded Digital Signage Survive The Mobile Onslaught?

In 2010, I wrote a white paper entitled: “Ad Funded Digital Signage: Is There A Future In It?”  That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications.   The paper went on to describe how this new […]

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Putting The “Context” Into Mobile With Digital Signage (Part I)

Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store.  This one event became the foundations of a game-changing ecosystem that provided consumers with near seamless access to a plethora of mobile experiences. Since the creation of this new ecosystem, nearly a million mobile apps […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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NFC Advances In November

November Was A Busy Month Please excuse the dearth of blog posts this month, but it’s been a very busy time around the office.  In the last three weeks I have . . . Spoken on NFC and Mobile Payments at the Customer Engagement Technology World (CETW) conference in New York.  It was a good […]

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Where’s The Game-Changing Innovation?

Last Monday Steve Ballmer, the CEO of Microsoft, took the stage to introduce Windows 8 Mobile and a bevy of new Windows 8 phones from Samsung, HTC and Nokia.  This announcement followed Friday’s release of their new Windows 8 Surface tablet.  On the same day, Google also announced a new Nexus 4 smartphone, an updated […]

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My Twitter Strategy

It has been quite some time since I posted a blog entry.  My inactivity has not been from lack of interest or dearth of things to say; it’s simply because I’ve been buried supporting my employer’s (Symon Communications) growth and new market development initiatives. I’ve also been buried working on several writing projects, which includes […]

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Digital Signage – Two Years Out

I just finished writing an article for an upcoming edition of the “Digital Signage Future Trends Report”.  The purpose of the article is to convey my thoughts on the prospects for the digital signage industry looking forward two years.  The following is the concluding paragraph from my article. “My prediction for two years out is this:  A handful […]

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What I Tell Mobile Solution Providers

It’s the venues who will ultimately control convergence I was recently contacted by the CEO of a major mobile messaging company and asked if it would be beneficial for him to attend one of the upcoming digital signage tradeshows.  He indicated that he wanted to introduce his company and the mobile value proposition to digital […]

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Mobile Shopper Marketing

Michael Quinn, the former Chief Strategist & SVP of Marketing at Premier Retail Network (PRN), wrote an interesting post on his blog entitled “Mobile Shopper Marketing — Who Will Win and Why.” In that post he examined whether the retailer or the brand marketers (aka manufacturers) would win control over “mobile shopper marketing.” His post, […]

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Ad-Funded Digital Signage: Is There A Future In It?

Today, I just released a new white paper entitled, “Ad-funded Digital Signage: Is There a Future In It?”. This release came one day after a presentation that I gave at Digital Signage Expo 2010 in Essen, Germany. In both the white paper and the presentation, I laid out the five social and technological trends that […]

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Google’s Response To Apple’s iAd Service

  Last quarter I wrote two articles on mobile marketing and its implications to digital signage (Mobile Marketing and Its Impact on Digital Signage and Mobile Marketing and Digital Signage) .  In those articles, I discussed Google’s purchase of mobile ad aggregator, AdMob, and Apple’s purchase of mobile ad aggregator Quattro Wireless.  It was my […]

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Watch Out Ad-Based Digital Signage!

Over the past few months, I’ve written two articles (Mobile Marketing and Its Impact on Digital Signage and Mobile Marketing and Digital Signage) that are focused on the implications that emerging mobile marketing trends could have on digital signage. In those articles, I postulated that Google’s recent purchase (or should I say pending purchase) of […]

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Got My iPad

This morning I received my new iPad via UPS. This afternoon I went to my local Apple store and bought two more for those in my family. This thing is incredible. I can assure you that the iPad, like the iPhone, will be a game changer and a benchmark to which all others will aspire. […]

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An Introduction to Mobile Marketing

Over the past year, I have written and talked about the convergence of digital signage and mobile technologies and explained how mobile devices can and do interact with digital signage.  In the past few weeks, I have also written extensively on recent trends in mobile marketing and how these trends represent a threat to digital […]

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The Mobile Ecosystem

While attending the Consumer Electronics Show in Vegas, I had the opportunity to talk with customers, prospects and partners about mobility.  I also had an opportunity to spend several hours with a strategist from a major handset manufacturer. As I spoke with each group, two things struck me: 1)    There was clearly a burgeoning awareness of […]

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