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iBEACON (BLE) VS NFC DEBATE: NOW THE TRUTH

Near Field Communications (NFC) is a powerful consumer engagement technology that has taken a massively bad rap over the past two years. Many dismissed it when Apple didn’t put it in the iPhone 5. Then, the slower-than-projected adoption of NFC-based mobile payments prompted some to proclaim NFC dead. Apple’s Airpass feature, a peer-to-peer communication capability […]

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Digital Signage: Win The Competition or Die.

The one thing that must be remembered about digital signage is that it is a consumer engagement technology.  It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition.  The failure of digital signage to prevail in capturing consumer eyeballs, buyer budget dollars and/or […]

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Can Ad-Funded Digital Signage Survive The Mobile Onslaught?

In 2010, I wrote a white paper entitled: “Ad Funded Digital Signage: Is There A Future In It?”  That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications.   The paper went on to describe how this new […]

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BlackBerry and the Innovator’s Dilemma

The Innovator’s Dilemma Many years ago I read a terrific business book by Clayton M Christensen entitled “The Innovator’s Dilemma”.   Christensen’s book discussed how revolutionary new technologies could fundamentally “disrupt” long-held business models and unseat long-time industry leaders. It also discussed how individual companies, in an attempt to satisfy existing customer needs, could become prisoners […]

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Putting The “Context” Into Mobile With Digital Signage (Part II)

In Part I of “Putting the Context into Mobile,” it was written that mobile context is the match between a consumer’s given physical environment, such as a store, hotel, restaurant, etc., and the optimal mobile experience, such as a mobile app, mobile web site, commercial transaction, etc., for that environment. The first article took the […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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No One Buys Cellphones Anymore

There was a day when it was relatively simple to buy a cellphone.  Back in the “olden days” of pre-2008, cellphone features were generally limited to talk, text and email.  Then along came Apple. Apple ushered in a fully integrated mobile ecosystem consisting of sophisticated smartphones connected to ubiquitous wireless broadband networks that provided anytime/anywhere […]

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Where’s The Game-Changing Innovation?

Last Monday Steve Ballmer, the CEO of Microsoft, took the stage to introduce Windows 8 Mobile and a bevy of new Windows 8 phones from Samsung, HTC and Nokia.  This announcement followed Friday’s release of their new Windows 8 Surface tablet.  On the same day, Google also announced a new Nexus 4 smartphone, an updated […]

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Oh No! Here We Go Again!

James Wester of Mobile Payments Today wrote a great article this afternoon entitled: “Wal-Mart Exec Says ‘No’ to Google Wallet, NFC”.  Not long after the article was published, I had people flooding my in-box with both shrieks of panic saying: “oh no! You’re doomed!” and boasts of pride saying: “nah, nah, I told you so.” […]

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NFC: It’s Not All About Mobile Payments

Nearly every review of the iPhone 5 since its September 14th release has made reference to its conspicuous lack of Near Field Communications (NFC). These reviews, almost without exception, have regarded the absence of NFC as a major defeat for mobile payments.  In addition, most reviewers have written their articles in such a way as […]

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But They Didn’t.

It’s official.  The iPhone 5 is out.  How do I feel about it?  Not good. First, let me say that the iPhone 5 appears to be a masterpiece of engineering excellence.  It packs more features and functions in a smaller, more elegant package than anything before it or anything likely to come along in the […]

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Will It or Won’t It? Have NFC That Is.

In a matter of hours, months of speculation about the successor to the iPhone 4s will likely come to an end. It is said that we’ll finally learn what the new iPhone will be called, what feature/functions it will possess and what form-factor it will embody.    For those who follow Near Field Communications (NFC), the […]

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The Many Faces of NFC

Mobile communications entered a new era in June of 2008 when Apple simultaneously launched the 3G iPhone and the iTunes App Store.    That one event became the cornerstone of a new mobile model in which hyper-intuitive smartphones, high-speed wireless networks, geo-location services, multimedia content, downloadable applications and mobile commerce seamlessly converged to form a new […]

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NFC Will Change Things – Perhaps In A Big Way

Imagine a world in which copious amounts of information pertaining to just about anything you can touch is only a tap away.  That’s what NFC represents. NFC is an acronym for the term Near Field Communications.  It is a derivative of a 1940’s technology called Radio Frequency Identification (RFID). Both RFID and NFC are microchips […]

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