Tag Archives: Mobile Advertising

Digital Signage Industry, Forget Consolidation

Consolidation!  That’s a topic that’s been bantered around the Digital Signage Industry for years.  It seems that nearly everyone has been eagerly anticipating the day when the small players cash out and the big players are left to enjoy the benefits of scale.  This thinking can be seen in a recent Digital Signage Today article: […]

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Can Ad-Funded Digital Signage Survive The Mobile Onslaught?

In 2010, I wrote a white paper entitled: “Ad Funded Digital Signage: Is There A Future In It?”  That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications.   The paper went on to describe how this new […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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Oh No! Here We Go Again!

James Wester of Mobile Payments Today wrote a great article this afternoon entitled: “Wal-Mart Exec Says ‘No’ to Google Wallet, NFC”.  Not long after the article was published, I had people flooding my in-box with both shrieks of panic saying: “oh no! You’re doomed!” and boasts of pride saying: “nah, nah, I told you so.” […]

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My Twitter Strategy

It has been quite some time since I posted a blog entry.  My inactivity has not been from lack of interest or dearth of things to say; it’s simply because I’ve been buried supporting my employer’s (Symon Communications) growth and new market development initiatives. I’ve also been buried working on several writing projects, which includes […]

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Ad-Funded Digital Signage: Is There A Future In It?

Today, I just released a new white paper entitled, “Ad-funded Digital Signage: Is There a Future In It?”. This release came one day after a presentation that I gave at Digital Signage Expo 2010 in Essen, Germany. In both the white paper and the presentation, I laid out the five social and technological trends that […]

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Google’s Response To Apple’s iAd Service

  Last quarter I wrote two articles on mobile marketing and its implications to digital signage (Mobile Marketing and Its Impact on Digital Signage and Mobile Marketing and Digital Signage) .  In those articles, I discussed Google’s purchase of mobile ad aggregator, AdMob, and Apple’s purchase of mobile ad aggregator Quattro Wireless.  It was my […]

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Watch Out Ad-Based Digital Signage!

Over the past few months, I’ve written two articles (Mobile Marketing and Its Impact on Digital Signage and Mobile Marketing and Digital Signage) that are focused on the implications that emerging mobile marketing trends could have on digital signage. In those articles, I postulated that Google’s recent purchase (or should I say pending purchase) of […]

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An Introduction to Mobile Marketing

Over the past year, I have written and talked about the convergence of digital signage and mobile technologies and explained how mobile devices can and do interact with digital signage.  In the past few weeks, I have also written extensively on recent trends in mobile marketing and how these trends represent a threat to digital […]

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