Tag Archives: Mobile Marketing

The Mobile Commerce Revolution: Are You Prepared? Take the test.

Mobile innovations as embodied in mobile wallets, payments, marketing, shopping and loyalty are redefining global business. This ecosystem of mobile commerce elements is at the heart of a revolution that is fundamentally changing how retailers and consumer engage with one another while online, in-store and via social media. Unfortunately, very few truly understand this evolving […]

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Digital Signage Industry, Forget Consolidation

Consolidation!  That’s a topic that’s been bantered around the Digital Signage Industry for years.  It seems that nearly everyone has been eagerly anticipating the day when the small players cash out and the big players are left to enjoy the benefits of scale.  This thinking can be seen in a recent Digital Signage Today article: […]

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Digital Signage: Win The Competition or Die.

The one thing that must be remembered about digital signage is that it is a consumer engagement technology.  It is, therefore, in competition with other consumer engagement technologies, which means that in order to thrive it must win the competition.  The failure of digital signage to prevail in capturing consumer eyeballs, buyer budget dollars and/or […]

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Can Ad-Funded Digital Signage Survive The Mobile Onslaught?

In 2010, I wrote a white paper entitled: “Ad Funded Digital Signage: Is There A Future In It?”  That paper discussed how Apple’s 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned a new era in mobile communications.   The paper went on to describe how this new […]

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Putting The “Context” Into Mobile With Digital Signage (Part I)

Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store.  This one event became the foundations of a game-changing ecosystem that provided consumers with near seamless access to a plethora of mobile experiences. Since the creation of this new ecosystem, nearly a million mobile apps […]

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Do They Have The Staying Power

Just before the Holidays, I had an opportunity to attend a presentation on Isis, the mobile payments venture backed by AT&T, Verizon and T-Mobile.  The presenter was Jim Stapleton, Isis’ Chief Sales Officer. Jim gave a very witty and engaging talk on the evolution of mobile, a primer on mobile payments and a broad explanation […]

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The Future of Customer Engagement

Much is being said about the latest generation of customer engagement technologies such as interactive digital signage, location-aware mobile apps and tablet-oriented kiosks. Marketers are excited with their ability to use these technologies to actively engage the consumer on a real-time, location-centric basis.  They are also excited about their ability to track and analyze, in […]

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Where’s The Game-Changing Innovation?

Last Monday Steve Ballmer, the CEO of Microsoft, took the stage to introduce Windows 8 Mobile and a bevy of new Windows 8 phones from Samsung, HTC and Nokia.  This announcement followed Friday’s release of their new Windows 8 Surface tablet.  On the same day, Google also announced a new Nexus 4 smartphone, an updated […]

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2D Barcodes Revisited

Two years ago I wrote an article about 2D barcodes and my opinion of their viability. I thought it would be worthwhile to revisit the subject given all of the recent discussions surrounding the topic.  Before I give you my latest views however, I think it may be worthwhile to look back at what I wrote […]

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Digital Signage – Two Years Out

I just finished writing an article for an upcoming edition of the “Digital Signage Future Trends Report”.  The purpose of the article is to convey my thoughts on the prospects for the digital signage industry looking forward two years.  The following is the concluding paragraph from my article. “My prediction for two years out is this:  A handful […]

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What I Tell Mobile Solution Providers

It’s the venues who will ultimately control convergence I was recently contacted by the CEO of a major mobile messaging company and asked if it would be beneficial for him to attend one of the upcoming digital signage tradeshows.  He indicated that he wanted to introduce his company and the mobile value proposition to digital […]

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So Much For Wayfinding

Last week, Ken Goldberg of Real Digital Media posted the following tweet: “So much for digital signage for wayfinding in grocery.” Included in the tweet was a link to an article that described a new mobile application being tested by the Meijer’s grocery store chain in Michigan that allows smartphone-equipped shoppers to find more than […]

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Mobile Shopper Marketing

Michael Quinn, the former Chief Strategist & SVP of Marketing at Premier Retail Network (PRN), wrote an interesting post on his blog entitled “Mobile Shopper Marketing — Who Will Win and Why.” In that post he examined whether the retailer or the brand marketers (aka manufacturers) would win control over “mobile shopper marketing.” His post, […]

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Ad-Funded Digital Signage: Is There A Future In It?

Today, I just released a new white paper entitled, “Ad-funded Digital Signage: Is There a Future In It?”. This release came one day after a presentation that I gave at Digital Signage Expo 2010 in Essen, Germany. In both the white paper and the presentation, I laid out the five social and technological trends that […]

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An Introduction to Mobile Marketing

Over the past year, I have written and talked about the convergence of digital signage and mobile technologies and explained how mobile devices can and do interact with digital signage.  In the past few weeks, I have also written extensively on recent trends in mobile marketing and how these trends represent a threat to digital […]

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